How ‘We Buy Houses’ Companies Work: A Simple Guide

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The final sale price of your home is rarely the amount you actually put in your pocket. After you subtract agent commissions, closing costs, repair expenses, and months of holding costs, the net profit can be surprisingly low. This is where a cash sale offers a different kind of value: clarity. When a "we buy houses" company makes you an offer, it’s a straightforward, net number. While it will be less than the retail market price, it comes without surprise fees or deductions. This article breaks down the real costs of a traditional sale versus a cash offer so you can make a smart financial decision.

Key Takeaways

What Does "We Buy Houses" Mean?

You’ve probably seen the signs around town and wondered what they’re all about. Simply put, a “We Buy Houses” company is a real estate investment firm that buys your property directly from you. Instead of listing your home with an agent and waiting for a buyer to come along, the company itself is the buyer. This creates a much simpler and faster way to sell your home, cutting out many of the steps that make a traditional sale so stressful.

These companies specialize in making all-cash offers, which means you don’t have to worry about a buyer’s financing falling through at the last minute. This certainty is a huge relief for homeowners in situations where a traditional sale isn’t ideal. For example, if you’re dealing with an inherited property, facing foreclosure, or own a home that needs significant repairs, a cash buyer can offer a straightforward solution. It’s a clear alternative to the lengthy and often unpredictable traditional real estate market. The goal is to give you a fair offer and a smooth closing, letting you sell your house without the usual delays, showings, and complications.

Cash Buyers vs. Real Estate Agents: What's the Difference?

The biggest difference between a cash buyer and a real estate agent comes down to their role in the transaction. A real estate agent lists your property on the market for you, acting as a middleman to find a qualified buyer. Their goal is to market your home to the public and get the highest price possible.

A cash buyer, on the other hand, is the buyer. There’s no need for marketing, open houses, or waiting for offers. You work directly with the person or company purchasing your home. This means you can skip the agent commissions, staging, and stressful negotiations with potential buyers. While an agent’s job is to get you top dollar on the open market, a cash buyer’s role is to give you a fast, certain, and convenient sale.

Understanding the Different Types of Cash Buyers

Not all cash buyers operate the same way, and it’s helpful to know the difference. The two main types you’ll encounter are local investors and iBuyers.

iBuyers (or “instant buyers”) are large, often national, companies that use algorithms to generate an offer on your home, usually sight unseen. They tend to have strict criteria for the homes they purchase and may charge service fees similar to an agent’s commission.

Local investors, like M1 Home Buyers, are typically smaller companies that focus on a specific community. We take the time to understand your unique situation and property. Because we’re part of the Metro Detroit community, our company can provide a more personal and flexible experience. The trade-off for a fast cash sale is that the offer will likely be below full market value, as it accounts for repair costs and the risks the buyer takes on.

How Does the "We Buy Houses" Process Work?

Selling your house to a cash buyer might sound complicated, but it’s actually designed to be the opposite. The goal is to remove the hurdles of a traditional sale, like repairs, showings, and long waiting periods. While every company has its own approach, most follow a simple, four-step path. Understanding how we buy houses can help you feel more confident as you explore your options. It’s all about giving you a clear, straightforward way to sell your property on your terms.

Step 1: Share Your Property Details

The first step is always the simplest: you reach out and share some basic information about your property. You don’t need a professional appraisal or a long list of specs. We just need to understand the essentials, like your home’s location, its current condition, and any unique circumstances you’re facing. This initial contact is just a conversation starter. It allows us to get a preliminary sense of your property so we can begin figuring out how we can help. You can typically do this through a quick phone call or by filling out a simple form on the company’s website to sell your house.

Step 2: Get a No-Obligation Cash Offer

After you’ve shared your property details, the cash buyer will do their homework. This usually involves a quick assessment to evaluate your home’s value in its current state. Based on this evaluation, you’ll receive a fair, all-cash offer. The best part? This offer is completely no-obligation. There’s no pressure to accept it and no fee for the assessment. It’s a transparent way for you to see what your house is worth in a cash sale and decide if it’s the right path for you. Many companies, including us, can often get this offer to you within 24 hours, respecting your need for a fast solution.

Step 3: Review and Accept the Offer

Once you have the offer in hand, the ball is in your court. Take your time to review it and make sure you feel comfortable with the company you’re working with. A trustworthy buyer will be completely open about how they arrived at their offer and will encourage you to ask questions. Before you commit, it’s always a good idea to do your own research. Check online reviews and read testimonials from previous sellers to get a feel for their reputation. A legitimate company will have a history of satisfied clients and a professional presence in your local market.

Step 4: Close on Your Timeline

If you decide to accept the offer, the final step is closing the sale. This is where the convenience of a cash sale really shines. Unlike a traditional sale that can get bogged down by buyer financing and inspections, a cash sale can move very quickly. In many cases, you can close in as little as a week. However, speed isn’t the only benefit. You get to choose a flexible closing date that works for your schedule. Whether you need to sell immediately or need a few weeks to get your affairs in order, the process revolves around your timeline, giving you control and peace of mind.

Is a Cash Sale Right for You?

Selling your house is a major decision, and a cash sale isn’t the perfect fit for every single person. However, for many homeowners in Metro Detroit, it’s a straightforward solution that provides speed, certainty, and peace of mind when they need it most. If you’re trying to figure out if selling for cash is the right move, it helps to look at your specific situation. Are you on a tight deadline? Is your house in need of serious repairs you can’t afford to make? Are you navigating a difficult life event and just need to simplify the process?

A cash sale strips away the most stressful parts of a traditional sale, like waiting for buyer financing, dealing with endless showings, and paying for costly repairs. It puts you back in control of the timeline and lets you move forward without the usual delays and uncertainties. Our process is designed to be transparent and simple, giving you a clear path from offer to closing. The following scenarios are common reasons homeowners choose to work with us, and they can help you decide if this path aligns with your goals.

If You're Facing Financial Hardship or Foreclosure

When you’re dealing with financial stress or the threat of foreclosure, time is everything. The traditional real estate market can be slow, with the average sale taking weeks or even months to close. That uncertainty is something you just can’t afford. The biggest advantage of a cash sale is speed. We can often close in as little as seven days, giving you the funds you need to settle debts and avoid the long-term credit damage of a foreclosure. A fast, guaranteed sale provides immediate relief and a clean break, allowing you to regain your financial footing and move on. If you need a quick and reliable solution, you can get a cash offer from us today.

If You Have an Inherited, Vacant, or Distressed Property

Inheriting a property can feel more like a burden than a blessing, especially if you live out of town or the house needs a lot of work. Suddenly, you’re responsible for property taxes, insurance, maintenance, and security for a home you never planned on owning. These vacant or distressed properties can be tough to sell on the traditional market. We specialize in buying homes just like these. We understand the complexities that come with inherited properties and can handle the process smoothly, so you don’t have to. Selling for cash allows you to quickly turn an unwanted property into cash without the ongoing costs and headaches. You can find answers to common questions on our FAQ page.

If Your Home Needs Major Repairs

Does your home have a leaky roof, a cracked foundation, or an outdated kitchen? The thought of managing and paying for major renovations can be overwhelming, and most traditional buyers are looking for a move-in-ready home. While some cash buyers might shy away from properties needing significant work, a dedicated local buyer often sees the potential and is prepared to take on the project. As a company that revitalizes homes in Metro Detroit, we buy houses "as-is." That means you don’t have to fix a single thing. No repairs, no cleaning, no staging. You can sell your house in its current condition and walk away without spending any time or money on getting it market-ready.

If You're Relocating, Divorcing, or Facing a Major Life Change

Life changes like a new job, a divorce, or other personal matters are already stressful enough without adding a complicated home sale to the mix. Coordinating showings, negotiating with buyers, and dealing with potential delays can be incredibly difficult when you’re trying to start a new chapter. A cash sale simplifies everything. There are no public listings or open houses to worry about. We provide a fair, direct offer so you can close on a timeline that works for you. This flexibility gives you the certainty you need to plan your next steps with confidence. You can read testimonials from homeowners we’ve helped through similar situations to see how a simple sale made all the difference.

What Are the Benefits of Selling to a Cash Buyer?

When you need to sell your house, the traditional real estate market isn't your only option. Selling directly to a cash home buyer offers a different path, one built around speed, simplicity, and certainty. Instead of dealing with the unpredictability of the open market, you work directly with a buyer who can make a straightforward offer and close on your terms. This process removes many of the hurdles that can make selling a home stressful, especially when you're on a tight timeline or your property needs work. For many homeowners in Metro Detroit, the benefits of a cash sale provide a clear and reliable solution.

Close Quickly Without the Wait

One of the biggest challenges of a traditional home sale is the long, uncertain timeline. It can take months to find a buyer, and even then, the deal can fall through due to financing issues, a low appraisal, or inspection problems. Selling to a cash buyer eliminates this waiting game. Because we use our own funds, there are no lenders to approve a loan. This allows us to streamline the entire process. We can often present an offer within 24 hours and close the sale in as little as seven days, giving you immediate relief and the freedom to move forward without delay. Our simple process is designed to get you from offer to closing as fast as you need.

Sell As-Is—No Repairs, Staging, or Showings

Getting a house ready for the market can be exhausting and expensive. The list of to-dos often includes deep cleaning, painting, making repairs, and staging the home to appeal to picky buyers. Then come the endless showings that disrupt your life. When you sell to a cash buyer, you can skip all of it. We buy houses completely as-is, which means you don’t have to fix or update a thing. Whether your home has a leaky roof, an outdated kitchen, or foundational issues, we see its potential. This is a huge relief if you’ve inherited a property, are tired of being a landlord, or simply don’t have the time or money to invest in renovations before you sell your house.

Avoid Agent Commissions and Hidden Fees

In a traditional sale, a significant portion of your profit goes toward paying fees. Real estate agent commissions typically cost 5-6% of the sale price, and you may also be on the hook for closing costs and other hidden expenses. When you sell directly to M1 Home Buyers, there are no agent commissions or surprise fees. The cash offer we present is the amount you receive, plain and simple. While a cash offer is typically less than what you might list it for on the market, you get the benefit of a guaranteed sale without paying for repairs or commissions. This transparency helps you know exactly what to expect, which you can learn more about on our FAQ page.

Choose a Flexible Closing Date That Works for You

Your timeline is what matters most. A traditional sale often forces you to work around the buyer’s schedule, their lender’s requirements, and the title company’s availability. With a cash sale, you’re in control. If you need to sell quickly to avoid foreclosure or finalize a divorce, we can close in a matter of days. If you need more time to pack, find a new home, or sort out personal matters, we can schedule the closing for a date that works for you. This flexibility gives you the peace of mind to plan your next steps without feeling rushed. Our goal is to provide a solution that fits your unique situation, and our past clients' testimonials show our commitment to that promise.

How Does a Cash Offer Compare to a Traditional Sale?

Deciding between a cash offer and a traditional market sale comes down to what you value most: maximum profit or a fast, convenient process. A traditional sale with a real estate agent is designed to get you the highest possible price, but it often involves a long, unpredictable timeline with no guarantee of a final sale. A cash sale offers speed, certainty, and simplicity.

Let's break down how these two paths compare so you can feel confident choosing the one that’s right for your situation.

Cash Offer vs. Market Value: What to Expect

The most significant difference you’ll notice is the offer price. A cash offer from a home buying company will almost always be lower than your home's retail market value. That’s because we calculate our offers based on the property's "as-is" condition and its after-repair value (ARV), which is what it could be worth after we complete all the necessary renovations. Research shows that investors often offer between 50% and 70% of this ARV. Our goal is to give you a fair, transparent offer that reflects the home's current state without asking you to lift a finger. Our company is built on providing clear, honest solutions that work for you.

Weighing Speed and Convenience Against Maximum Profit

So, why would anyone accept a lower offer? The answer is simple: speed and convenience have real value. A traditional sale can take months, filled with stressful showings, uncertain financing, and last-minute negotiations. In contrast, a cash buyer can close in as little as one to three weeks. You get to skip the repairs, cleaning, and staging that a market listing requires. For many homeowners, the ability to sell a house as-is and move on quickly is worth more than holding out for a higher price. It eliminates the emotional and financial drain of a drawn-out sale, giving you immediate peace of mind.

When a Lower Offer Makes More Financial Sense

A higher sale price on paper doesn't always mean more money in your pocket. When you sell traditionally, you have to subtract agent commissions (typically 5-6%), seller closing costs, repair expenses, and holding costs like your mortgage, taxes, and insurance for every month your house sits on the market. If your home needs significant work, these costs can add up fast, taking a huge bite out of your final profit. For homeowners in this situation, a lower cash offer can actually be the smarter financial move. It provides a clear, guaranteed net amount without any surprise fees or deductions, allowing you to close the chapter and move forward.

Common Myths About "We Buy Houses" Companies

When you need to sell your house quickly, you’ll find a lot of information out there about cash home buyers, and not all of it is accurate. It’s easy to get confused by conflicting stories and promises that sound too good to be true. Let’s clear up a few of the most common myths so you can understand how the process really works and make a decision that feels right for you. Separating fact from fiction is the first step toward a confident and stress-free home sale.

Myth: "I'll get an offer close to market value."

It’s important to set realistic expectations about the kind of offer you’ll receive from a cash buyer. While convenient, a cash offer will almost always be lower than the price you might get by listing with a real estate agent. This isn't because cash buyers are trying to lowball you; it's because the offer reflects the benefits you receive. You get to skip repairs, avoid agent commissions, and close in a matter of days, not months. The cash buyer takes on the risk and cost of fixing and reselling the property. Our process at M1 Home Buyers is built on transparency, and we're always upfront about how we calculate our offers based on your home's condition and market realities.

Myth: "All cash buyers are the same."

This couldn't be further from the truth. The "We Buy Houses" industry includes everyone from large national franchises to small, local businesses. A big, out-of-state company might not understand the nuances of your Metro Detroit neighborhood, while a local buyer will have a much better grasp of the community. At M1 Home Buyers, we are a local team that lives and works right here in Michigan. We believe in treating every homeowner with respect and building solutions that fit their unique situation. Getting to know our company and our values can help you see the difference a local, dedicated team makes.

Myth: "No fees automatically means it's a great deal."

The promise of "no fees" is a major draw for many sellers, but it’s only one part of the equation. While you won’t pay agent commissions or traditional closing costs, these savings are factored into the cash offer itself. Think of it this way: instead of seeing deductions on a closing statement, the net amount is reflected in the initial offer. A reputable cash buyer provides a simple, all-in-one number that represents what you’ll walk away with. This straightforward approach is designed for clarity and convenience, but it’s essential to weigh the final offer against the speed and certainty you gain. You can find answers to more questions about costs on our FAQ page.

Are There Drawbacks to Selling to a Cash Buyer?

Selling your house for cash can be an incredible relief, especially when you need a fast and simple solution. But it’s important to walk into the process with a clear understanding of the trade-offs. While a cash sale is the perfect fit for many homeowners, it’s not the right path for everyone. Let’s look at a few potential drawbacks so you can decide what’s best for your situation.

Your Offer Will Likely Be Below Market Value

The most significant trade-off with a cash sale is the offer price. Cash buyers provide a service built on speed and convenience, and the offer reflects that. Because we buy houses as-is, we factor in the cost of repairs, renovations, and holding the property. This means the cash offer you receive will almost always be less than the top market value you might get from a traditional sale. The benefit is you get to skip the costly repairs, agent commissions, and months of uncertainty. For many, the convenience and speed are worth more than the potential for a higher price tag down the road.

Not Every Company Is Transparent

The "we buy houses" industry is unregulated, and unfortunately, not every company operates with integrity. Some investors use vague terms or high-pressure tactics, targeting homeowners in difficult situations. That’s why it’s so important to work with a company that is upfront and honest from the start. A trustworthy buyer will explain their process clearly, answer your questions without hesitation, and provide a fair, no-obligation offer. At M1 Home Buyers, our entire process is built on transparency because we believe you deserve to feel respected and confident every step of the way.

When a Traditional Sale Might Be a Better Fit

If your primary goal is to get the highest possible price for your home and you have the time and money to invest in the process, a traditional sale might be a better fit. Listing with a real estate agent often leads to a higher sale price, but it comes with its own set of challenges. You’ll likely need to make repairs, stage the home, deal with showings, and wait for a buyer’s financing to be approved. If your house is in great shape and you’re not in a hurry, the traditional route could be the right choice for maximizing your profit.

How to Tell if a "We Buy Houses" Company Is Legitimate

Selling your home is a major decision, and you deserve to work with a company you can trust. While many cash buyers operate with integrity, some use questionable tactics. The key is knowing how to spot the difference between a reliable partner and a potential problem. A legitimate company will be transparent, professional, and patient, giving you the space to make the right choice for your situation. They should be able to clearly explain their process and answer your questions without making you feel pressured.

Doing a little homework upfront can give you confidence and peace of mind. It’s about verifying their reputation, understanding their business practices, and making sure their offer is fair and straightforward. By taking a few simple steps, you can protect yourself and find a buyer who will treat you with respect. We believe in transparency, which is why our team at M1 Home Buyers is always ready to walk you through our company values and process. Taking the time to vet a company ensures you partner with someone who genuinely wants to find a solution that works for you.

Check Online Reviews and Testimonials

Before you move forward with any company, see what other sellers have to say about them. Look beyond the polished reviews on their website and check third-party platforms like Google and the Better Business Bureau (BBB). While a perfect five-star record is rare, you should look for consistent patterns. Are most people happy with the process? Do reviews mention fairness, transparency, and good communication?

Reading through testimonials can give you a real feel for what it’s like to work with a company. Pay attention to how the company responds to reviews, both positive and negative. A professional response to criticism is often a good sign that they care about their reputation and their clients' experiences.

Verify Their Credentials and Local Reputation

Not all "We Buy Houses" companies are created equal. Some are large, national franchises where your experience can vary greatly from one location to the next. Others are local businesses with deep roots in the community. A local buyer will have a much better understanding of the Metro Detroit market, which can lead to a more accurate and fair offer.

Check if the company has a professional website and a physical address in your area. A legitimate business should be easy to find and verify. At M1 Home Buyers, we are proud to be a local Michigan company dedicated to helping homeowners in our community. We believe our local expertise allows us to provide a more personal and informed service.

Get and Compare Multiple Offers

It’s always a good idea to get more than one opinion. I recommend reaching out to at least two or three different cash buyers to get a few offers for your home. This will give you a solid baseline and help you understand what a competitive cash offer looks like for your property. While you’ll find that cash offers are typically below retail market value, a trustworthy buyer will be completely transparent about how they calculate their price.

A legitimate company will provide a no-obligation offer, meaning you shouldn't feel pressured to accept it on the spot. They should be able to explain the numbers, including what they’ve factored in for repairs and other costs. Our goal is to make sure you understand every part of how we buy houses, so you can feel confident in your decision.

Key Questions to Ask Before You Sign

A reputable cash buyer will welcome your questions and provide clear, direct answers. Before you sign any contract, make sure you have all the information you need. Don’t hesitate to ask about their process, their timeline, and any potential costs. A trustworthy partner will never rush you or make you feel uncomfortable for asking for clarification.

Here are a few key questions to get you started:

You can find answers to many of these questions on our FAQ page, but we’re always happy to discuss them with you directly.

Red Flags to Watch For

Selling your house is a big decision, and you deserve to work with a company that treats you with respect. While many cash buyers offer a great alternative to a traditional sale, some use questionable tactics that can leave you feeling stressed and short-changed. Knowing what to look for can help you avoid a bad experience and find a partner you can trust. A legitimate buyer will be patient, transparent, and professional throughout the entire process, making sure you feel confident and in control from start to finish. They understand this is your home and your financial future, and they will treat the situation with the seriousness it deserves.

In contrast, a predatory company might see your situation as an opportunity for their own gain. They often look for homeowners in tough spots and use that leverage to push a lowball offer. If a company’s approach makes you feel uneasy, pressured, or confused, it’s a sign to pause and look closer. Trust your gut; if something feels off, it probably is. The right partner will earn your trust through their actions, not just their words. Keep an eye out for the following warning signs to protect yourself and your investment. A positive, supportive experience is possible when you know how to spot a trustworthy buyer.

High-Pressure Tactics and Unreasonable Deadlines

A reputable cash buyer understands you need time to make the right choice for your family. If a company pressures you to sign a contract immediately or gives you an exploding offer with an unreasonable deadline, consider it a major red flag. Some predatory buyers specifically target homeowners in difficult situations, hoping to force them into a lowball deal. You should never feel rushed or cornered. A trustworthy partner will present a fair, no-obligation offer and give you the space to review it, ask questions, and discuss it with others. The process should feel supportive, not stressful.

Vague Contracts or Unclear Terms

Your sales agreement should be straightforward and easy to understand. Be wary of any company that provides a contract filled with confusing jargon, hidden clauses, or blank spaces. A transparent buyer will provide a clear document that outlines every detail of the sale, including the final price, what’s included, and the closing timeline. Before you sign anything, read it carefully. A great way to vet a company is to check their online reviews and testimonials to see what other sellers have said about their experience. A company that values honesty will gladly answer all your questions and make sure you feel completely comfortable with the terms.

No Clear Explanation of How They Calculate Your Offer

When a company makes you a cash offer, they should be able to explain exactly how they arrived at that number. If a buyer is vague about their calculations or can’t justify their price, they may not be transparent in other areas, either. A professional home buyer will walk you through their assessment, considering factors like your home’s location, condition, and the estimated cost of any needed repairs. Our simple process is built on transparency, so you always understand the offer. Be cautious of anyone who gives you a number without a clear breakdown; they might just be hoping you’re too stressed to ask for one.

Sell Your Metro Detroit House the Simple Way with M1 Home Buyers

Selling your house is a major decision, and if you’ve decided a cash sale is the right path, finding a trustworthy partner is the next step. For homeowners in Metro Detroit, M1 Home Buyers offers a straightforward, honest, and local solution. We understand the unique challenges you might be facing, whether it’s the pressure of foreclosure, managing an inherited property, or simply needing to move without the long wait of a traditional sale. Our entire process is designed to provide you with a sense of relief and control.

We simplify the selling experience by removing the typical hurdles. With M1 Home Buyers, you can sell your house as-is, which means you won’t spend a dime on repairs, updates, or cleaning. You can also forget about agent commissions and closing costs, because we cover them. Our approach is transparent from the start; we provide a fair, no-obligation cash offer based on your property’s condition and the current market. We want you to feel confident and informed, which is why we clearly explain how we buy houses every step of the way.

As a local company rooted in the Metro Detroit community, our reputation is built on integrity and respect. We’re not a faceless national chain; we’re your neighbors, and we’re committed to creating solutions that genuinely help the homeowners we work with. We listen to your story, understand your goals, and offer a flexible closing timeline that works for you, not the other way around. You can learn more about the values that guide our company and see what other homeowners have to say. If you’re ready to move forward without the stress and uncertainty, we’re here to help. Take the first step and sell your house with a team that prioritizes your peace of mind.

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Frequently Asked Questions

How much less than market value will my cash offer be? It’s true that a cash offer will be lower than the price you might list your home for with a real estate agent. There isn’t a set percentage, because every home is different. Our offer reflects your home’s current, as-is condition and the costs we’ll need to put into it for repairs and updates. Think of it as a trade: you get a fast, guaranteed sale without paying for repairs, agent commissions, or closing costs, and we take on the risk and work of the property. We are always transparent about how we arrive at our number so you can see that it’s a fair price for the convenience you receive.

Are there any hidden fees or costs I should know about? No, there are absolutely no hidden fees, agent commissions, or surprise costs when you sell to us. The cash offer we present to you is the net amount you will walk away with at closing. We make our profit by repairing and improving the home to sell it later, not by charging you fees. This straightforward approach is one of the biggest benefits of a cash sale, as it gives you a clear and reliable number you can count on from the very beginning.

Do I really not have to fix or clean anything before selling? Yes, we mean it when we say we buy houses "as-is." You don’t have to lift a finger. You can leave behind unwanted items, skip the deep cleaning, and forget about that leaky faucet or outdated carpet. We handle all of that after the sale is complete. This is especially helpful for homeowners who are dealing with an inherited property, are tired of being a landlord, or simply don’t have the time or money to get a house market-ready.

What happens if I get an offer but decide not to sell to you? That is completely fine. Our cash offers are always free and come with no obligation. We want you to have all the information you need to make the best decision for your situation, even if that means choosing a different path. There is never any pressure to accept our offer. You can take your time to review it, discuss it with your family, and explore other options. Our goal is to provide a helpful solution, not to push you into a sale.

I need to sell fast, but what if I need more time to move out? This is one of the best parts about working with a flexible buyer. While we can close in as little as seven days, we also understand that you might need more time to coordinate your move. The closing timeline is built around your schedule. If you need a few weeks or even a month to get your affairs in order, we can set a closing date that gives you the breathing room you need. You are in control of the timeline from start to finish.